eMartin.net (News) Letter
May 2007


 
Topics
Nr. Title
1 The 2006 German B2B Press Annual Statistic is out
2 Basically, Media Is A Service Business
3 Weak-up News publisher - Your Readers Moved On
4 How To Save Newspaper - Suggestions from Doc Searls
5 Zenith Trims Outlook for North America Ad Spending
6 Blogs, Pods and Feed Deliver Advertising to Dedicated Users
7 Weblog on Media, Marketing & Internet (selected)
8 BtoB's 2007 Interactive Marketing Guide (PDF)
9 Citizen Media: Fad or the Future of News?
10 RSS in Plain English
11 FIPP's World Magazine Congress 13-14 May, 2007 Beijing, China
 
The 2006 German B2B Press Annual Statistic is out

Here some key figures from the German B2B Publisher Association 'Deutsche Fachpresse' for 2006:

Total Turnover: 2,952 Mio. Euro, plus 3,9 %

Total Turnover with B2B Publication (only): 1,913 Mio. Euro, plus 4,1 % there of, revenue from
- advertising ...956 Mio. Euro, plus 4,1 %
- circulation ...892 Mio. Euro, plus 1,6 %
- others ... 65 Mio. Euro...

German B2B Publisher Expect Results for 2007
- 55 % better than 2006
- 38 % about the same than 2006
- 7 % worst than 2006

more information - see link below

Blog: 2006 German B2B Press Annual Statistic (English)

Deutsche Fachpresse: Fachpresse Statistik 2006 (PDF, Deutsch)


Basically, Media Is A Service Business

wrote Matt McAlister on his blog:

'Every aspect of the media business is pointing to a services model', and considering that

- data is infinitely distributable
- data can be visualized in meaningful ways
- media is created by everyone
- distribution technologies are increasingly efficient and inexpensive
- the distance between buyer and seller is shrinking

he draws the following picture of how such a service (media) business might work ... more (the picture) via Link below.

Blog: Basically, Media Is A Service Business (incl. the picture)

B-to-B Media Is Basically A Service Business


Weak-up News publisher - Your Readers Moved On

Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette moaned in Mondays (7-May-2007) WSJ about the self-induced disaster for news publisher, accelerating their decline in circulation by giving news for free to their online customers using 'Columbus Dispatch' and his Arkansas Democrat-Gazette, as an example. Worthwhile reading - but keep in mind there are many alternatives to newspaper news sites. In the same issue Jason Frey offers a reality check and gives weak-up call for newspapers. The New York Times hired its third 'Public Editor' and an NAA Study finds: Newspaper Web Users Above Average in Many Ways - so don't fall behind them!

How to Sink a Newspaper by Walter E. Hussman Jr.

A Reality Check for Newspapers by Jason Frey

The Times Names Public Editor by Richard Perez-Pena

E&P about the NAA Study: Newspaper Web Users Above Average in Many Ways


How To Save Newspaper - Suggestions from Doc Searls

1. Stop giving away the news and charging for the olds
2. Start featuring archived stuff on the paper's website
3. Link outside the paper
4. Start following, and linking to, local bloggers and even competing papers
5. Start looking toward the best of those bloggers as potential stringers
6. Start looking to citizen journalists (CJs) for coverage of hot breaking local news topics
7. Stop calling everything 'content'
8. Uncomplicate your websites
9. Get hip to the Live Web
10. Publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers
11. Remember the higher purpose (of) informative writing ... (is) writing that will hopefully inform readers...

Doc Searl: How To Save Newspapers

A 90 Second vs. 24-Hour News Cycle


Zenith Trims Outlook for North America Ad Spending

"The shift in publishers' investment from print to the internet now leads us to expect no growth from newspapers in the U.S. this year, and less growth from magazines than we forecast in December, ..." says ZenithOptimedia.

Adage: Zenith Trims Outlook for North America Ad Spending


Blogs, Pods and Feed Deliver Advertising to Dedicated Users

"PQ Media's Alternative Media Research Series, the Blog, Podcast and RSS Advertising Outlook, reports that advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end or 2005, a 198.4% increase over the 2004 level. Spending on blog, podcast and RSS advertising is projected to climb another 144.9% in 2006 to $49.8 million ..."

User-Generated Online Media Spending estimate (in Mio. USD)

2007: 109.5 plus 120 % (estimate)
2008: 233.9 plus 114 % (estimate)

Source: PQ Media Alternative Media Research Series Executive Summary

Blog: Blogs, Pods and Feed Deliver Advertising to Dedicated Users

PQ's Executive Summary (PDF)


Weblog on Media, Marketing & Internet (selected)

If your business needs actual news and ideas, you should consider to subscribe to our Blog Feeds (RSS 2.0 & ATOM) see footer. If this sounds new to you - we are happy to get you started!

If you prefer, you can also ask for a weekly push by eMail.

Samir Husni's: 2006 Magazine Launch of the Year List

Learning From Leading UK Newspaper Websites

Mapping Participation - Forrester's Social Technographics Report

The Valleywag's Net Star Cycle

The IDG Empire in China With Special Relations

Wirtschaftsstandort Serbia: Results 2007 (German)

The Top 'Current Events & Global News' Destinations Sites

Patrick McGovern Insights Not Only for IDG

Elektrischer Reporter: Internet in China (Podcast. German)

Don't Tell Your Parents: Schools Embrace MySpace

It's the Conversation Economy, Stupid


BtoB's 2007 Interactive Marketing Guide (PDF)

BtoB's annual Interactive Marketing Guide 2007 with section on
- eMail
- Search
- Web Sites
- Online Advertising
- Online Events
- b-to-b Media Sites
- Social Media
- Interactive Agencies
- Analytics
- Multimedia

is now online for download (48 pages, PDF, about 55 MB)

Blog: BtoB's 2007 IMG


Citizen Media: Fad or the Future of News?

The rise and prospects of hyper-local journalism - a 50-page report (PDF) by Jan Schaffer and the J-Lab team

Jan Schaffer Citizen Media Report (PDF)

Leading CitizenJournalism Project (Discl.: I'm working in it)

Citizen Journalism Wiki at Readers Edition


RSS in Plain English

If you still don't know what RSS can (or could) do for you and why it is getting important. Spend this three Minutes and watch 'RSS in Plain English'. From 'The Common Craft Show': "There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start ..." .

Link: The Common Craft Show: RSS in Plain English


FIPP's World Magazine Congress 13-14 May, 2007 Beijing, China

At the 36th FIPP World Magazine Congress the publishing industry from all over the world will get together to in Beijing to study the development trend of the world's magazine industry and discuss the challenges and opportunities facing the publishing industry. Certainly a great way to meet potential colleges and partner if you plan, some cross-border publishing e.g. China. But hurry up - only 6 days left!

More Information, Program, Registration ...

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