IBM Study: Innovating and Enabling New Business Models
by Saul J. Berman, Steven Abraham, Bill Battino and Louisa Shipnuck (IBM
Institute for Business Value). From the summary: "A new media world has
arrived. Pioneered by teens and gadget-savvy professionals, it has quickly
spread into virtually every consumer segment, and started to encroach on
traditional media ... to examine the inherent tension between new and
traditional media and explore future industry scenarios, we conducted a
comprehensive study that included interviews with leaders of media
companies and an in-depth analysis of the factors that are shaping the
IBM's four Business Model
- the 'traditional media' model is based on professionally produced
content delivered through dedicated devices.
- the 'Walled communities media' model focus is on distribution of niche
and user-generated content through dedicated devices. 'Typically, these are
traditional businesses that have expanded their walls to include
nontraditional features and experiences,' the study notes.
- the 'Content hyper-syndication' model makes professional content
available in open channels without access walls or dedicated services.
- the 'New platform aggregation' model relies on user-generated content and
open distribution platforms.
Weblog: New Business Models for Media
Download Executive Summary (PDF)
Download Complete Business Value Study (PDF)
The State of the News Media 2007
The Project for Excellence in Journalism (Journalism.org) has released its
annual report authored and worked on by many with sections on Digital
Journalism, Newspapers, Online, Network TV, Cable TV, Local TV, Magazines,
-News organizations need to do more to think through the implications of
this new era of shrinking ambitions.
-The evidence is mounting that the news industry must become more
aggressive about developing a new economic model.
-The key question is whether the investment community sees the news
business as a declining industry or an emerging one in transition.
-There are growing questions about whether the dominant ownership model of
the last generation, the public corporation, is suited to the transition
newsrooms must now make.
-The Argument Culture is giving way to something new, the Answer Culture.
-Blogging is on the brink of a new phase that will probably include
scandal, profitability for some, and a splintering into elites and
non-elites over standards and ethics.
-While journalists are becoming more serious about the Web, no clear models
of how to do journalism online really exist yet, and some qualities are
still only marginally explored.
Major Trends: The State Of The News Media 2007
Starting page: The State Of The News Media 2007
Best Practice: Transformation at IDG
.. today IDG's online revenue accounts for over 35% of total US publishing
revenues. In 2009, the share will be about 50 % ... "For over four decades
we have had print blood running through the veins of the corporate body.
But over the last few years, we've seen dramatic change. Today the absolute
dollar growth of our online revenues now exceeds the decline in our print
revenues. This occurred in the US in 2006 and in Europe during the last
With this change in the revenue mix and the higher margins from our online
businesses - the company is more profitably today than it has been
From Colins Corner: The Transformation of IDG
Patrick McGovern: Publishing Is Shifting From Print To Online (29-Aug-2006) Videoclip
Audit Bureau of Circulations Wants More Business
There is no surprise in the Audit Bureau of Circulations new survey - ad
agency and advertisers not 'very confident' that online ad impressions are
measured and reported accurately and 84 want an independent third party
auditing firm to verify this figures ...
Interesting, that younger ad professionals are less skeptical: 75 percent
of respondents under 25 trust the metrics provided by online publishers,
compared to 22 percent of those in the 55 to 64 category.
As an industry buyer I would also say, it would help ... as a media seller
I would say, if it helps the buyer and it gets an standard, yes sure ...
but as a company investing that money, I want to and need to measure the
ROI of advertising and marketing investments myself - and I want the media
to support me with that!
Folio: by Linda Zebian ABC Survey: Advertisers Long for More Accurate Measurability
Download results of ABC's survey (PDF)
Ad Spending in China: Healthy Growth
but not equal for across media categories. According to CTR Market Research
ad spending in China went up 18 percent in 2006 to about 36.9 billion USD.
Growth projection for 2007 + 20%. TV has a share of 76 percent (and 18
percent growth in 2006). Magazines went up 10 percent, newspaper up 5
percent - below market development.
According to TNS Media Intelligence, China is now - together with the U.K.
- the third larges ad market, after the U.S. and Japan. But in 2006, the
U.S. advertising market grew (only) by 3.8%, and Japan and U.K. experienced
negative growth of -0.2% and -1.8%. Expected growth for China in 2007 is 20 %.
Weblog: Ad Spending in China: healthy Growth in 2006 / 2007
Chinese Ad Market Up 18% in 2006
CTR forecasts 20% increase in China Advertising Spending for 2007
How Ad Execs See the New Media Ecosystem for Budgeting and Media
German language Media Blogs
Update Presentation 'Media in Serbia'
Bernd Morchutt has updated his media study with available data from 2006.
If you want a copy, please mailto:firstname.lastname@example.org
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