eMartin.net Newsletter
March 2007

Nr. Title
1 IBM Study: Innovating and Enabling New Business Models
2 The State of the News Media 2007
3 Best Practice: Transformation at IDG
4 Audit Bureau of Circulations Wants More Business
5 Ad Spending in China: Healthy Growth
6 How Ad Execs See the New Media Ecosystem for Budgeting and Media
7 German language Media Blogs
8 Update Presentation 'Media in Serbia'
IBM Study: Innovating and Enabling New Business Models

by Saul J. Berman, Steven Abraham, Bill Battino and Louisa Shipnuck (IBM Institute for Business Value). From the summary: "A new media world has arrived. Pioneered by teens and gadget-savvy professionals, it has quickly spread into virtually every consumer segment, and started to encroach on traditional media ... to examine the inherent tension between new and traditional media and explore future industry scenarios, we conducted a comprehensive study that included interviews with leaders of media companies and an in-depth analysis of the factors that are shaping the industry outlook."

IBM's four Business Model

- the 'traditional media' model is based on professionally produced content delivered through dedicated devices.
- the 'Walled communities media' model focus is on distribution of niche and user-generated content through dedicated devices. 'Typically, these are traditional businesses that have expanded their walls to include nontraditional features and experiences,' the study notes.
- the 'Content hyper-syndication' model makes professional content available in open channels without access walls or dedicated services.
- the 'New platform aggregation' model relies on user-generated content and open distribution platforms.

Weblog: New Business Models for Media

Download Executive Summary (PDF)

Download Complete Business Value Study (PDF)

The State of the News Media 2007

The Project for Excellence in Journalism (Journalism.org) has released its annual report authored and worked on by many with sections on Digital Journalism, Newspapers, Online, Network TV, Cable TV, Local TV, Magazines, Radio, Ethnic

-News organizations need to do more to think through the implications of this new era of shrinking ambitions.
-The evidence is mounting that the news industry must become more aggressive about developing a new economic model.
-The key question is whether the investment community sees the news business as a declining industry or an emerging one in transition.
-There are growing questions about whether the dominant ownership model of the last generation, the public corporation, is suited to the transition newsrooms must now make.
-The Argument Culture is giving way to something new, the Answer Culture.
-Blogging is on the brink of a new phase that will probably include scandal, profitability for some, and a splintering into elites and non-elites over standards and ethics.
-While journalists are becoming more serious about the Web, no clear models of how to do journalism online really exist yet, and some qualities are still only marginally explored.

Major Trends: The State Of The News Media 2007

Starting page: The State Of The News Media 2007

Best Practice: Transformation at IDG

.. today IDG's online revenue accounts for over 35% of total US publishing revenues. In 2009, the share will be about 50 % ... "For over four decades we have had print blood running through the veins of the corporate body. But over the last few years, we've seen dramatic change. Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter.

With this change in the revenue mix and the higher margins from our online businesses - the company is more profitably today than it has been previously ..."

From Colins Corner: The Transformation of IDG

Patrick McGovern: Publishing Is Shifting From Print To Online (29-Aug-2006) Videoclip

Audit Bureau of Circulations Wants More Business

There is no surprise in the Audit Bureau of Circulations new survey - ad agency and advertisers not 'very confident' that online ad impressions are measured and reported accurately and 84 want an independent third party auditing firm to verify this figures ...

Interesting, that younger ad professionals are less skeptical: 75 percent of respondents under 25 trust the metrics provided by online publishers, compared to 22 percent of those in the 55 to 64 category.

As an industry buyer I would also say, it would help ... as a media seller I would say, if it helps the buyer and it gets an standard, yes sure ... but as a company investing that money, I want to and need to measure the ROI of advertising and marketing investments myself - and I want the media to support me with that!

Folio: by Linda Zebian ABC Survey: Advertisers Long for More Accurate Measurability

Download results of ABC's survey (PDF)

Ad Spending in China: Healthy Growth

but not equal for across media categories. According to CTR Market Research ad spending in China went up 18 percent in 2006 to about 36.9 billion USD. Growth projection for 2007 + 20%. TV has a share of 76 percent (and 18 percent growth in 2006). Magazines went up 10 percent, newspaper up 5 percent - below market development.

According to TNS Media Intelligence, China is now - together with the U.K. - the third larges ad market, after the U.S. and Japan. But in 2006, the U.S. advertising market grew (only) by 3.8%, and Japan and U.K. experienced negative growth of -0.2% and -1.8%. Expected growth for China in 2007 is 20 %.

Weblog: Ad Spending in China: healthy Growth in 2006 / 2007

Chinese Ad Market Up 18% in 2006

CTR forecasts 20% increase in China Advertising Spending for 2007

How Ad Execs See the New Media Ecosystem for Budgeting and Media

From the news release: 'The AAF Media Investment Survey 2007 (AAF stands for American Advertising Federation) confirms a strong commitment among executives to complementing traditional media by allocating a portion of their budgets to new media properties and experimentation.

The survey also revealed executives' belief that traditionally staid media categories are in need of innovation if they are to remain competitive ...

Additional findings:

- 87.4 percent believe that the pace and scope of innovation in the media landscape inspires creativity.
- 73 percent said that one to 20 percent of their budget is reserved for experimentation and new media properties
- 12.4 percent want to spend between 21 to 40 percent of their budget in this category (and average is about 15 percent)

Media Investment Survey 2007 - full presentation (PPT)

[7] Weblog on Media, Marketing & Internet Feb / March 2007 (selected)

If your business needs actual news and ideas, you should consider to subscribe to our Feeds (RSS 2.0 & ATOM) see footer. If this sounds new to you - we are happy to get you started!

Chairman Arthur Sulzberger on the Future Of Print 'The New York Times'

Citizen Media: Fad or the Future of News?

Newsreader based on Vista Technology

B-to-B Media Is Basically A Service Business

Quigo AdSonar: The Google, Yahoo Challenge

Short Overview: The Attention Economy

MOE / CEE Ad spending nach Media

Sueddeutscher Verlag in Polen: Marketing & more

Crowdsourcing Model FLIRT

Zogby Poll: Bloggers & Citizen Reporter to Play Vital Role in Journalism's Future

MarketingSherpa Content Trends: Video Surges While Search Lags

Google Custom Search: B2B Media & Marketing

Forschungssynopse: Weblogs und Journalismus

German language Media Blogs

A great list from Ronnie Grob on Medienlese.com ...

List German-language Media Blogs

Update Presentation 'Media in Serbia'

Bernd Morchutt has updated his media study with available data from 2006. If you want a copy, please mailto:bernd.morchutt@gmail.com


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