eMartin.net (News)Letter
December 2006

Nr. Title
1 Time's Person-of-the-Year 2006
2 The collapse and the rebirth of newspaper journalism
3 Transparency and participation for magazine publisher
4 Packaged Goods Media vs. Conversational Media
5 Yahoo and Reuters want your readers work for their news service
6 More on HEM Weblog on Media, Marketing & Internet December 2006 (selected)
7 Overview Print Media Market Serbia - Srbija
8 The Last Magazine - Magazines in Transition
Time's Person-of-the-Year 2006

You are Time's Person-of-the-Year 2006! That is if you are actively using the Internet and/or if you offer you reader / users something beneficial in the Web, let them participate and work (and live) collaborative with them to reach some worthwhile objectives. In the diction of Web 2.0 it should have been the "WE" Person-of-the Year and you still struggle to get you act ready, you might need to read the "YOU" as "THEM". Welcome in the club - Web 2.0 is about sharing!

Times Person-of-the-Year 2006

Time's Coverstory

HEM Weblog: Time's Person-of-the Year 2006 (Covers)

The collapse and the rebirth of newspaper journalism

Paul Gillin says the collapse of the newspaper industry it is inevitable. Anything newspapers could have done to prevent it should have been done years ago. "All the social, demographic and economic trends are lined up against the industry. Over the next decade, there will be agonizing rounds of layoffs, consolidation and bankruptcies. Paul writes: It will be painful all the ways trough, but also a very exciting evolution.

He talks about disintegration and outsourcing (everything), about changing all rules (which don't help to succeed) and shaping a business model with and not for your readers / users.

Paul's essay: The coming collapse and rebirth of newspaper journalism

The Business Model of a Vertically-Integrated Publisher does not work anymore

Transparency and participation for magazine publisher

Chris Anderson is Editor-in-Chief of Wired (and the author of 'The Long Tail'). After the reunion of print and online, they have to create a kind of 'new brand' including offline, online and print and still got a long way to go. He thinks aloud: "If the key word is "participation", how could we encourage that to the fullest? If trust comes come from transparency, how might we open the entire process? What does open source media really mean?" And comes to six necessities for being considered transparent media:

1. Show who you are
2. Show what you are working on
3. Process as Content
4. Privilege the crowd
5. Let readers decide what's best

Chris explains what he means by that and gives shares some upside and risks as he sees them. Agree or don't agree, but read if you care about the future of your publishing venture and your relationship with the 'Participants'.

What would radical transparency mean for Wired? (Part 2)

What would radical transparency mean for Wired? (Part 1)

Packaged Goods Media vs. Conversational Media

John Battelle shared on his Searchblog the following 'TOL's' (Thinking Out Loud): There are two major forms of media these days.

There is Packaged Goods Media, in which "content" is produced and packaged, then sent through traditional distribution channels like cable, newsstand, mail, and even the Internet. Remember when nearly every major media mogul claimed that the Internet was simply one more media distribution channel? They were right, but only in so far as it pertains to Packaged Goods Media. Over the past few decades, massive media conglomerates have built on the deep DNA of Packaged Goods Media.

The second major form of media is far newer, and far less established. I've come to call it Conversational Media, though I also like to call it Performance Media. This is the kind of media that has been labeled, somewhat hastily and often derisively, as "User Generated Content," "Social Media," or "Consumer Content."

And while the major media companies are unparalleled when it comes to running companies that live in the Packaged Goods Media world, running major companies in the Conversational Media field require quite a different set of skills, …

Packaged Goods Media vs. Conversational Media

Yahoo and Reuters want your readers work for their news service

Hoping to turn the millions of people with digital cameras and camera phones into photojournalists, Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public.

Starting tomorrow, the photos and videos submitted will be placed throughout Reuters.com and Yahoo News, the most popular news Web site in the United States, according to comScore MediaMetrix. Reuters said that it would also start to distribute some of the submissions next year to the thousands of print, online and broadcast media outlets.

HEM Weblog: Yahoo and Reuters Want Your Pictures

More on HEM Weblog on Media, Marketing & Internet December 2006 (selected)

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Will It Be Print-to-Web or Web-to-Web

AGOF: Die Tops & Flops unter 41 deutschen Nachrichtensites

Trust in the Age of Citizen Journalism

Gartner Prediction: Blogging and Community Contributors Will Peak in 1st half of 2007

Booz Allen Hamilton: Web 2.0 veraendert das Leben und Einkaufsverhalten in Deutschland

JIM 2006: Mit Handy & Computer ins Internet - Newspaper & Printmagazine last

India Holds Good Potential for Media 2005 - 2010

Wiki Offline, Online & Mobil: Socialtext Unplugged announced

Search Globe's Voices with Google Co-op

Overview Print Media Market Serbia - Srbija

Bernd Morchutt, prepared an overview about the print media market of Serbia and its neighbors and (after working there for 5 years a Managing Director) offers his service to publishers who want to enter Serbian market or improve their existing operation. (PDF, 73 pg.)

Download the presentation at eMartin.net (PDF)

If you need an English copy, please mail me - Bernd will prepare you an English version (early January 2007)

The Last Magazine - Magazines in Transition

By David Renard, Paperback: 288 pages, Release December 26, 2006 - in connection with the traveling exhibition ‚Magazines in Transition'.

Quoted from Amazon.com: "Presented here in this visual anthology are the current boutique periodicals so cutting-edge, they will continue to flourish in print even as their mainstream contemporaries move to digital. Selected from more than 20 countries are preeminent covers and layouts from over 150 independent magazines that advance the medium through their presentation (Gum, Kilimanjaro), content (Re, Richardson), design (Uovo, Werk), and tailoring to a niche market (Fantastic Man, Me). Featuring essays from top industry thinkers such as Steven Heller (New York Times Book Review), Terry Jones (ID), and Robert Sacks (High Times, Time Inc.), this will be the sourcebook for magazine aficionados and professionals. The Last Magazine is published in association with the traveling exhibition, Magazines in Transition, which opens in New York in September 2006 and travels to museums and galleries in ten cities worldwide including Barcelona, Paris, Luxembourg, Tokyo and Hong Kong. Warum eigentlich nicht in Deutschland?

To late for Christmas, but for 2007 and later - such magazines (some of them) and publisher (some) will be around for a long, long time!

Amazon.com Link: The Last Magazine

Amazon.de Link: The Last Magazine

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