B2B Advertising BIN Report USA Shows 4,3 % plus
There is Not Everything Bad with Penton Media
Is IDG Germany's Creditability at Stake?
German subsidiary of IDG, worldwide leader in IT publishing, has suspended
their membership for Computer Woche (Computer Week) in the national audit
control body IVW (similar to BPA in US).
As Jaeckel-Report (a qualified German b2b newsletter) writes, the IDG
Business Verlag canceled "temporarily" the membership for IVW circulation
control with a letter from July 8, 2005. Following a request from IVW to
explain a large difference on paid subscription, on July 7, 2005:
Qualified subscription falls from 48.281 (I/2005) to 24.417 (II/2005 Q).
IDG Business Verlag asked Deloitte to do a "recount" for the second
quarter 2005 and the new report shows now: 23.864 paid subscription
(versus 48.281 in quarter 1/2005). According to IDG the total circulation
of 56.905 copies is not at stake.
This reminds me on a similar process regarding motorpresse Stuttgart. They
also left a few years IVW (in time before they would have been expelled)
and returned later after "heavy work" and PR ., costing the job of the CEO
and the one of several managers.
We will see how the management of the parent company will handle this
incident and serious situation for IDG, ad clients and agencies.
Is IDG Germany's Creditability at Stake
E&P Award: 10 Newspapers That Do It Right
The Editor & Publisher - America's Fine Journal Covering the Newspaper
Industry - Reveals its 2005 List of '10 That Do It Right' Award
Not the 'Best' as Greg Mitchell says, but 10 who can serve as a model in
one or more important areas such as Editorial, Community awareness,
Marketing, Tech, Design, Online innovations, Diversity in coverage and
hiring, etc - for the details you need to be a subscriber of the print
issue! For a better learning curve, check it out on your own, first! and
than go to the online version on E&P
News & Record
Centre Daily Times
Asbury Park Press
Noblesville Daily Times
HEM Blog: E&P: 10 Newspapers That Do It Right
E&P List of '10 That Do It Right'
The Newspaper of the Future Comes From Lawrence, Kansas
Top 32 Magazines in ePaper
With the help of Digital Magazine News / QMags combined ABC's and BPA's
audit figures to deliver a list of the Top 32 magazines in ePaper delivery
(on ABC and BPA figures period ending 12/2004)
PC Magazine is first with 119,771 copies
CosmoGirl second with 80,356 copies
eWeek third with 65,000 copies
Seventeen forth with 51,521 copies
View / download the Top 32 list at
Community Sites Online Advertising Soars
Nielsen/NetRatings' AdRelevance service reports for June 2005 the largest
increase in ad revenue for the 'general community' websites. The 'general
community' category saw spending soar by 214 percent to exceed 33 million
USD during the month.
In the first half of the year, the 'community category' ranks sixth in ad
revenue, pulling in more than 139 million USD. 'General / National News'
the top category collected (only) 487 million USD. So still a 'few' month
to go ...
Adweek/IQ Daily News Briefing writes:
" ...But the fact that revenue grew so quickly last month, as June
accounted for nearly a quarter of the revenue garnered in the first half,
may signal that community sites like the popular, blog heavy MySpace are
being embraced by advertisers who are more willing to accept content that
does not come from a single editorial voice.
'General community sites tend to have a higher level of engagement or
interactivity with their users, making the sites very attractive to
advertisers," said Nielsen/NetRatings senior media analyst Gerry Davidson.
Adweek Online (Subscription only)
Netratings original press release (PDF)
HEM Blog: Community Sites Online Advertising Soars
How Craigslist Has Changed New York
A Study of Blogs and Usability from Catalyst
Catalyst Group Design tested the usability of blogs - late June and early
July of 2005 and promise some 'light on a variety of heretofore neglected,
user-experience related design challenges associated with blogs' potential
to become a mainstream medium for Internet users.' Some findings from the
- No participant understood the mechanisms associated with RSS/subscribing to a blog - not even the minority familiar with the term 'RSS'.
- Few participants even recognized that they were on an actual blog - and once they did, had a very different reaction to the information presented.
- A minority of participants understood how to navigate within the blog itself - with most being confused by areas for recent posts, categories, trackbacks and even the comments and archives functions.
Press release - Summary of the test results
Download the Blog Usability Report at (PDF)
Asian's Top B2B Sites Tracking
Since December 2003 (more) Paul Woodward tracks B2B Website popularity in
Asia based on Alexa.com. This month top 10 are (last month position):
1. alibaba.com (1)
2. hc360.com (2)
3. caijing.hexun.com (-)
4. made-in-china.com (3)
5. ec21.com (5)
6. Global Sources (4)
7. chinabyte.com (6)
8. efu.com.cn (7)
9. 51fashion.com.cn (10)
10. tdctrade.com (8)
Caijing magazine is new in this list - and made it straight to rank 3 -
pushing zdnet.com.cn down to rank 11 (from 9). The only non-Chinese site
in this list is ec21.com (South Korea).
(Contact Paul at BSG Asia, if you want a regular update!)
Asian's Top B2B Sites Tracking
BSG Asia Paul Woodward
Who Is Building a Feed Monetization Service for the European Market
Is it Bertelsmann / Gruner - Jahr? Burda? Holtzbrinck? Axel Springer? No!
VNU Business Media Europe partners with FeedBurner to implement a Feed
Monetization Service in the European Market. The press release says VNU
will be first-to-market with RSS advertising powered by the leading feed
management company (Feedburner, of course).
Dominique Busso CEO VNU Net says:
"The evolution of RSS has opened new doors for both publishers and
marketers. With FeedBurner, we are staying ahead of the curve and
anticipating advertiser needs, responding in new and creative ways. We've
been impressed with the company's expertise in RSS and their consult to
help us determine which monetization strategies will work best for our
There are lots of things you can and should do an win with Feeds ...
The original Feedburner press release
RSS Einsatzplanung in News, Marketing und Kundenpflege (German)
Blog usage by Journalist stats
An Euro RSCG/Columbia study shows
51 percent of journalists use blogs regularly
28 percent rely on them to help in their day-to-day reporting duties
out of journalists using blogs
53 percent used blogs mostly for finding story ideas
43 percent researching and referencing facts
36 percent finding sources
33 percent to uncover breaking news or scandals ...
ClickZ article: Study Bolsters Blog-Related PR Practices
Dave Newcorn's Blog B2B Digital Media
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Hugo's Business Trip Beijing, China: Any Job You Want To Be Done?
In the 2nd half of August Hugo E. Martin will be working in Beijing,
China. He is invited to hold some workshops and trainings sessions for B2B
Editors-in-Chiefs and Managing Editors, Marketing and Adsales Managers as
well as Publishers and MDs.
If you have jobs that need to be done, problems you want to solve, e.g.
- making or develop contacts / moderation / coaching, etc.
- research, market research, looking for partner, staff, service partner, etc.
- negotiation, renegotiate a contract, solve a conflict or moderate a dispute, etc.
- special jobs in staff development, knowledge management, IT & C, etc.
please contact Hugo, to discuss whether he can be helpful to get the job
done and how it can be best combined with this or any other trip, our with
any of our eMartin Network partner!
mcc consulting Hugo E. Martin Corporate Blog - China
More on HEM Weblog on Media, Marketing & Internet
Are you using the right blogging tool?
Corporate Blogging Survey 2005: Is it Worth the Hype?
Life After the 30-Second Spot von Joseph Jaffe (in English)
From the Synapse:
The old media strategies advertisers used for decades no longer work.
Here's what does! Traditional advertising, in the form of print, radio,
and most notably, television, is far less effective than it used to be.
Advertising strategies using only these mediums no longer work. Life After
the 30-Second Spot explains how savvy marketers and advertisers are
responding with new marketing techniques to get their message out, get
noticed, engage their audiences-and increase sales! Covering topics such
as viral marketing, gaming, on-demand viewing, long-form content,
interactive, and more, the book explains the new avenues marketers and
advertisers must use to replace traditional print, TV, and radio
advertising-and which strategies are most effective. This book is every
marketer's road map to 'new marketing.'
Information, buying at Amazon.com
Information, buying at Amazon.de
1st Wikimania 2005 International Conference, Frankfurt, Germany
The First International Wikimedia Conference will be held in Frankfurt am
Main, Germany from 4 August 2005 to 8 August 2005. The program contains
about 65 speeches, workshops and discussion groups.
In the week before the conference Wikimania invites all Mediawiki developers,
from inside and outside the Wikimedia projects, to the Mediawiki
Hacking Days from Monday to Thursday (1 August to 4 August 2005).
There will be a number of special events at Wikimania
2005 mcc consulting Hugo E. Martin
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