| eMartin.net Newsletter June 2005 |
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| PCW: Global Entertainment and Media Outlook 2005 - 2009 |
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PricewaterhouseCoopers has just published its new 'Global Entertainment and Media Outlook: 2005-2009.' An in-depth global entertainment and media industry analyses and 5-year projection in 14 industry segments incl. - Newspaper Publishing The report predicts solid growth over the next five years, led by new technologies and the rapid development in markets like China. But it also points out changes happened and changes needed (not without pain) for traditional media as well as for developed and fast growing countries. PWC: Global Entertainment and Media Outlook 2005 - 2009 HEM Blog: Global Media Outlook 2005 - 2009 International Herald Tribune: Media Industry Poised to Grow
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| The Newspaper of the Future Comes From Lawrence, Kansas |
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Why the hell would you look for the 'newspaper of the future' in Lawrence, Kansas? Is there anything special with the people and the community? Or anything special with the people behind and/or running this paper? Why? Yesterday, Timothy L. O'Brien, wrote in The New York Times an interesting and detailed report about the local newspaper and website champion might be the model of tomorrow. The NYT on The Lawrence Journal-World The Newspaper of the Future Comes From Lawrence, Kansas Website: The Lawrence Journal-World You care about college readers? LJW does! See
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| Do Smart Readers Compete With The Magazine Editor's Ego? |
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Bert Moore has been writing for more than 25 years for trade magazines and for 10 years for Material Handling Management (Penton). His specialization is 'Automatic Data Collection', so he writes a column close to his subject 'data collection': "So beware the (RFID) blog and its evil offspring. Check the credentials of the sources. And use what you know to determine how much (if any) truth there is to a report." Interesting. It seems he is not convinced that the readers of the magazine he writes for are grown up professionals, using the means they want, to gather and evaluate information, where and from whom they want. Paul Conley picked up this column and has given his previous college at Penton and anyone in the business some advice: "... Here's a secret everyone in B2B editorial should learn. Your readers are at least as smart as you. They don't need you to tell them what they should, and should not, be reading. Doing so is offensive. And treating your readers like children makes you look childish. Look. Let's review the basics. The Web has given power to your readers. They now find information in hundreds of places. More importantly, they now use blogs and bulletin boards and similar services to engage in conversation about information. The Web has also given power to you. You can use the Web to facilitate those conversations. You can use the Web to ease the search for information by linking offsite. And you can use the Web to improve your storytelling by using multimedia tools. Failing to tap into those powers is a sure way to get your magazine excluded from the conversation." More on his B2B Website review ... HEM Blog: Paul Conley's Recommendations for Editors Another New Website that's Misses the Point
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| The 11 Layers of Citizen Journalism |
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Steve Outing describes the 11 Layers of citizen Journalism and help to figure out how to put this industry trend to work in the newsroom and in the publication. It covers all ideas compatible with and known in traditional publishing, but it comes short of critical elements from online interactive publishing like Forums, Newsgroups, Blogs, Wikis, etc.), which must be included and worked out for success in reader / user content and citizen publishing! The 11 Layers of Citizen Journalism HEM Blog: 11 Layers of Citizen Journalism Job description for Citizen Editor Who says citizen journalism is boring? Remixing the Blogosphere - Beyond the Blogosphere
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| Growing Circulation With ePaper |
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We reported before about the 101Communication Study on ePaper acceptance and use. The new edition of Circulation Management (Red 7 Media) has an article 'Grow Circ with Digital Editions' with additional insides and results from Penton's and EH Publishing activities. Grow Circ with Digital Editions
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| Marketers Interested To Advertise on Blogs and RSS Feeds |
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In Forrester US Online Marketing Forecast: 2005 to 2010 - as before in PCW's Global Entertainment and Media Outlook 2005 - 2009 - we find a lot of number crunching, optimism and if's. When I look at such reports, I don't care much about the figures and percentage and value of growth, but about the reasons given. I want to read what went into the model and what influences and changes are anticipated. This helps me shape the (my) future! One interesting finding is on the surprisingly early and high acceptance of new channels for advertising. Marketer says: 67 % are interested in Blogs for advertising Blog: Werber wollen Blogs & RSS als Werbemedium Forrester: US Online Marketing Forecast: 2005 to 2010 Is RSS Advertising the Next Hot Media Buy?
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| Effectiveness of 500 Consumer and B2B Marketing Programs |
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In the June edition of Harvard Business Review (subscription only) there were some eye-opening but worrying statistics on the effectiveness of 500 various consumer and B2B marketing programs: - 84% resulted in less market share, not more More . Effectiveness of Consumer and B2B Marketing Programs
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| Internet Usage in Europe: Companies & Individuals 2004 |
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Interesting insights are given about the penetration and use of Internet in companies. The data can give an idea about the integration of Internet in company processes and procedures. Maybe it is good for conducting a reality check for B2B publishers - especially about the situation in the CEE countries. Published by Eurostat, collection 'Statistics in Focus', Theme: Population and social conditions Industry, trade and services Science and technology (18/2005), on the Internet Usage in Europe: Companies & Individuals 2004 (ePaper). Internet Usage in Europe: Companies & Individuals 2004 (PDF)
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| China Daily Invites Comments On Editorial & Offers RSS Feeds |
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We all know about a very effective Firewall around China, we know about the tight control of delivery and usage and the ongoing registration process (for websites and bloggers) ... but now the People's Daily Online, the English version of the website of the People's Daily newspaper, offers the English-speaking world - RSS feeds in nine news channels. And even more surprising, People Daily is asking its readers to comment on each article, tell a friend and so on, like some 'advanced newspapers and magazines' do, and many don't (yet). More about Reader Services incl. Comment function More about the RSS Feeds on the People's Daily Direct link to People Daily RSS Feeds
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| India - The New Publishing and Investment Garden of Eden |
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Shortly after the 74% limits for foreign investment in non-news print media, the Indian government has also opened Indian news-print for foreign investment up to 26 %. And the Indian media market is growing in laps and bounds. Within the last 18 months more than USD 300 million have been invested in the Indian media industry and more is to come. Yesterday we learned from the Times of India 'Times now Masthead of the World', passing the 2.4 million daily copies sold mark, and surpassed heavyweights like USA Today, the Wall Street Journal and The Times of London as the largest selling English paper in the world. And the CEO of Independent News & Media, Tony O'Reilly, declares India to be 'the new theater of strategic investment'. India Opens News Print for Foreign Investors India Opens News Print for Foreign Investors FT: India to lift foreign newspapers printing ban Times now Masthead of the World Indian market 'the new theater of strategic investment' VDZ business trip for publishers to India October 1 - 8th, 2005 HEM Blog: India - The New Publishing and Investment Garden of Eden
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| More on HEM Weblog on Media, Marketing & Internet |
| Consumer Generated Content |
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Joseph Jaffe outlines a bold alternative to traditional advertising where consumers are willing participants in the communication process. Consumer Generated Content Works
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| Citizen Journalism Quickie: Training, Optimism and Pessimism |
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So how's the citizen journalism movement shaping up? This briefing from the Editorsweblog.org explains it. A Citizen Journalism Briefing Quickie
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| Wikis: What, Why and How in 3 Clips |
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Three short videos explaining how Collaboration software, Wikis und Socialtext evolved. Download! Wikis: What, Why and How (Intro in 3 Video)
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| The Pew Research Center: Press Report 6/2005 |
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Lots of interesting stuff about the US press and the people and the media The Pew Research Center: Press Report 6/2005 (PDF)
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| Routes to Success for Consumer Mags Websites |
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FIPP brand new 2005 study on consumer magazine websites and key factors for success. Download. FIPP: Routes to Success for Consumer Mags Websites (PDF)
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| Distripress 2005 Business Conference, Forum & Expo |
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International Congress and Networking Event for Distribution and Marketing of Newspapers and Magazines in Europe. September 25. to 29., 2005 Nice, France. |
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| © Copyright 2005 mcc consulting Hugo E. Martin |
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