| eMartin.net Newsletter International | February 28, 2003 |
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| Topics |
| Reed Elsevier: How to Make More than USD 1 Billion Online |
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Reed Elsevier has become the third largest Internet company making 1.5bn USD in 2002, according to its 2002 financial statement - only AOL Time Warner and Amazon are still ahead of Reed. CEO Crispin Davis expects the online revenue to double over the next three years, hoping for increasing subscription revenues from scientific and special interest content. The publishing house drives 86 percent of its revenue from subscriptions... Reed Elsevier - Highlights of 2002 Preliminary Results [Reed Elsevier] Reed Elsevier reaps rewards of online publishing strategy [OP News] Reed Elsevier trades up online [Media Guardian] Reed Elsevier: Star Performer In Internet Publishing [EPS]
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| Online Newspapers Fail to Offer Alternative Payment Solutions |
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Flexible pricing structures are the key to making readers pay for online content, but only a third of fee-based European online newspapers, offer alternative payment solutions to debit or credit card payment, according to a new report from Van Dusseldorp & Partners. Europemedia provides an overview of the content payment solutions available and applied in Europe... The Guide to European Content Payment Solutions [Van Dusseldorp] Payment options offered by European newspapers [Van Dusseldorp] (doc,314kb) Online newspapers show little interest in innovative payment [Europemedia] Right payment solution essential to content providers [Europemedia] How to benefit from mcc’s services - Instant Consulting per Internet and/or on the Phone Mailto:hemartin@eMartin.net?subject=Offer_Newletter_28-Febr-2003 Please, take notice of our special offers for Startups
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| US B2B Advertising Coming Back on Track |
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Although 2002 has been a tough year for B2B Publishing in the US, it ended December with a 3.1 percent increase in ad spending over December 2001, according to numbers from ABM. Even the computer category showed an increase of 20.5 percent. Advertising Forecasts predict that advertising in B2B magazines will increase by 2.7 percent in 2003 in the US, as B2B Media reports... December Ad Spending Shows B2B Back on Track [ABM] Positive signs for B2B publishing [B2B Media]
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| US Magazine Ad Revenue and Pages Up in January |
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Total magazine advertising revenue for the month of January 2003 increased 9.5% and ad pages were up 4.8% from 2002 compared to January last year, according to Publishers Information Bureau (PIB). The automotive category lead the growth with a 20 percent increase... January Magazine Ad Revenue and Pages Up Compared to 2002 [MPA] Magazine Ad Revenue & Pages Up in 2003 [CfMR]
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| Tech Magazines Need New Blast of Energy |
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According to the New York Post, the once famous tech magazine Red Herring is going fishing for a buyer. After it formerly refused to sell itself to Time Inc. for USD 200 million it is now up for only USD 2 million, according to numbers from TheDeal.com. For the other tech magazine Fast Company it is also time to advance to the next level, according to Ian Webber and William Taylor, the just resigned founders of the magazine... Red Herring Goes Fishing for a Buyer [NY Post] In slower times, founders of Fast Company call it quits [Boston Globe]
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| US Online Retail Sales Driven by Customer Satisfaction and Marketing |
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US online retail sales totaled USD 14.3bn in Q4 2002 and USD 45.6bn for the whole year (+27 percent), according to the US Department of Commerce. MarketingSherpa attributes the rising sales to smarter online marketing and rising customer satisfaction with online retail, which grew during 2002 from an index of 78 to 83. More numbers and what you can learn from Amazon at... DoC Reports Q4 2002 E-Retail Sales Hit $14.3B [eMarketer] eTail 2003 Show Wrap-Up Report [MarketingSherpa] Customer Satisfaction with Online Retail [Bizreport] American Customer Satisfaction Index The 7 Deadly Sins of Online Selling [eCommerceTimes]
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| Online Ad Spending Overtakes Magazines in South Korea |
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Online Advertising spending in South Korea rose by 44 percent to 185 bn. won in 2002, according to Cheil Communications. Magazines only generated 180bn won in the same time period... Online overtakes magazine ad spending in South Korea [OP News]
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| Online and Console Gaming Gaining Ground Worldwide |
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The number of European online gamers has doubled in 2002 to 1.1 million, according to Nielsen Netratings. Germany and the UK are leading the list. Furthermore, eMarketer reports that there will be 89 million advanced game console users worldwide by the end of this yearand that USD 5.5 billion was spent on game console games last year. Online Gaming Doubles in Europe in One Year [Nielsen] Deutschland ist Europas größter Markt für Online-Gaming [Nielsen] (German) Germany Leads Europe in Online Gaming [IDG] European online gaming doubles, report [Europemedia] Gamers Gaining Ground [eMarketer]
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| Japanese Mobile Technology to Revolutionize News Delivery? |
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The Java-based programming language, Appli, enables breaking news headlines to be sent directly from the web to mobile devices, OJR reports. In Japan, the technology has around 10 million users and newspapers like the Mainichi Daily News and the Japan Sports Newspaper have already launched information services based on this technology... Cell Phones that Surf for News Japan heralds mobile news system [OJR]
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| Report Confirms Effectiveness of Customer Magazines |
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A report by Millward Brown confirms the effectiveness of customer magazines as a medium for building and retaining loyalty. The report examines the attitudes of consumers and business readers towards customer magazines, readership patterns, whether or not they are persuasive, and the effect they have on company image. A summary is available at the APA Website... How effective are customer magazines? [APA]
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| Online Exhibition - Masterpieces of Matisse Picasso |
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Images of art masterpieces from the "Matisse Picasso" exhibit at the Museum of Modern Art in New York have been made available online, protected by technology from SealedMedia... MORE LINKS @ eMartin.net http://emartin.net/go.php4?click=1638
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| Selling Subscriptions to Internet Content - Summit 2003 in NYC |
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10 Web site executives will share practical tactics they've used to sell subscriptions to content and eMail in the past year. They will talk about how to raise conversion rate from visitor to buyer and how to mix business models. More Information and tickets available at... 2003 Summit: Selling Subscriptions to Internet Content, May 5th, NYC MORE EVENTS @ eMartin.net http://emartin.net/go.php4?click=1640
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| © Copyright 2003 mcc consulting Hugo E. Martin |
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